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Artwork Specifications
- Your artwork files must be supplied on PROS' design templates.
- Your artwork files must conform to the specifications as noted herein.
- Your artwork files are considered to be supplied to PROS Marketing in "final form"
which means they are supplied ready to print without requirement for revision or
modification of layout of colour values.
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PLATFORM/SOFTWARE:
We recommend the use of Adobe Illustrator, Adobe Indesign, and Adobe Photoshop design programs.
FREE 30 day trials can be downloaded from Adobe. To avoid compatibility issues caused by different computer platforms, software and font types, we require that:
- Your artwork files are to have all text converted to outlines/paths.
- If using Photoshop for text you must rasterize each font layer.
- Supply Illustrator designs in .AI format.
- Supply Indesign designs in .INDD format.
- Supply Photoshop designs in .PSD format.
- Designs from all other programs (including Quark) are to be supplied in .EPS or hi-res .PDF format.
GENERAL DESIGN RULES:
- Your design page properties must be set to 300dpi (dots per inch)
- Your design page must be set to the CMYK colour mode (not RGB).
- All bitmaps should be created at 300dpi and supplied in either CMYK or Grayscale as applicable.
- Processing/saving your bitmap images as .TIF (or .TIFF) files will produce better results
than .JPG .GIF .PNG or .BMP
- Acceptable colour tonal range is between 15% and 85% - tones outside that
range may not print. This includes anything that is less than 100% solid colour
(eg: transparencies, drop shadows, gradients, etc.).
- Always allow at least 1/8" (3mm) of bleed past the finished edges of the design.
- Don´t crowd the finished edge of your design with text and imagery unless it
actually bleeds off the edge of the design. We recommend leaving a minimum
gutter distance of 1/8" (3mm) to 1/4" (6mm).
- Artwork files for stapled booklets are to be supplied in printer-spread format.
- Delete all images, text and/or layers that are not required in the design.
- Name your files so they can be easily identified (eg: traycard_cover.eps).
- Indicate whether your CD/DVD disc artwork requires a white flood/backprint.
TEXT:
- Minimum recommended type size for positive print: 5 points
- Minimum recommended type size for reversed print: 6 points
- IF USING PHOTOSHOP: Because text tends to be pixelated when included in
bitmap images, we highly recommend that Photoshop be used to process images
but not for typesetting. For best results it is preferable to export your images
from Photoshop as .TIF (or .TIFF) files and then typeset in a program such as
Illustrator.
SILKSCREEN PRINTED DISCS:
- For spot colour silkscreen printing - the design must be colour separable. It is
recommended that each individual colour is designed on a separate design layer.
- For spot colour silkscreen printing - best results come from line-art graphics and
text. Bitmap images tend to be jagged in appearance and don't print well.
- For silkscreen printed discs - refrain from using transparencies, gradients and
screens in your design. When screenprinted, anything less than 100% solid colour
will print as a dot pattern and will not have the consistent and smooth
appearance that you see on your computer monitor (see example shown below).
- For spot colour silkscreen printing you must specify Pantone Matching
System (PMS) Solid-Coated colour numbers. The PMS designation is "C".
WHEN YOUR DESIGN IS FINISHED:
- Leave the design template in the design for our visual reference but ensure it is on its own layer.
Never flatten the design template into the artwork.
- Convert all text to outlines/paths. If using Photoshop please rasterize all text layers.
- If you are designing using linked images please supply those images in a separate folder.
- Place all of your relevant design files/folders into one folder. Name the folder with
your
Job Number and Project Name.
- MAC Users - Use "Stuffit" to compress your design folder. Name this file with your
Job Number and Project Name.
- PC Users - Use "Winzip" to compress your design folder. Name this file with your
Job Number and Project Name.
- Submit your design file on CDR or upload to our FTP. Contact your Sales
Representative for FTP instructions.
PROOFING OPTIONS:
Your supplied artwork files are expected to be ready-to-print without changes or modifications being required.
Electronic Proofs
- This is PROS Marketing's default proofing option.
- One round of electronic proofs are included in your quoted price.
- Duplication orders - PROS provides a screen shot of your artwork inserted into an email, to make sure our software has interpreted your artwork's file correctly. The screen shot is a low resolution image of your file whitle you actual artwork file will print crisp and clear. This format is to make sure we have all the layers intended to display.
- Replication orders - Your design files are reviewed and electronic proofs (PDF format) are provided.
- For confirmation of the physical layout only - not for color accuracy.
- Written approval required via email back to PROS Marketing's representitive..
VIEWING THE PROOFS:
THE PURPOSE OF THE PROOF is to give you one last chance to review the design for overall accuracy and completeness of the design components before it goes to print. Any errors or omissions that you do not correct in the proofing stage will be present in the finished product.
IMPORTANT: For Replication proofs, view .PDF proofs with Adobe Acrobat and ensure the
"Overprint Preview" function is turned on.
PROOF APPROVALS:
-
It is the sole responsibility of the client to review all details of the supplied proof,
which includes (but is not limited to) layout/design, page sequencing, dimensions,
spelling, and punctuation.
-
In order to proceed with production the client must submit written approval of
the proofs via fax or e-mail. A specific and clearly worded approval is required (ie:
"Proofs are approved for printing"). Verbal approval cannot be accepted.
-
By providing an approval in writing, the client indemnifies and holds PROS Marketing
free from responsibility and liability for any errors or omissions in the proofs that
are not found and corrected by the client. Furthermore, the client acknowledges
that the reworking and/or reprinting of materials due to client error is at the sole
expense of the client. Such costs will be formally quoted in writing and must be
approved by the client in writing before any additional work can take place.
ARTWORK REVISIONS & CHANGES:
-
IMPORTANT: The requirement for revisions or for the supply of new artwork files
may delay your order.
-
As noted herein customer-supplied artwork files must be supplied in final form
(ready to print without revisions).
If revisions or new artwork files are required
after proofs have been generated, the Pre-Press and Proofing process must begin
again. Due to the work involved additional charges may be incurred by the client
(except in instances where the required change to the proof is due to the
vendor´s error in generating the proof).
COLOR MATCHING:
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Electronic proofs are never to be used to evaluate color accuracy because
computer monitors typically don´t represent color values accurately. If color
correctness is a concern you must request hard-copy printed proofs for final
approval (see Proof Option "B" as noted above).
-
Due to variations inherent with offset printing processes, a color variation of up
to 5-10% between the printed-paper proofs and the final printed product may be
unavoidable and this is considered to be within acceptable industry tolerances.
-
For orders that proceed based on Proof Option "A" (electronic proofs only) the
client-supplied designs will go to print based on the color values as supplied in the
imagery.
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For Spot Color Screenprinting: Client´s must specify Pantone Solid Coated ("C")
color values. Colors will be mixed according to the PMS color value formula and
cross-referenced to the PMS Solid Coated reference guide.
CLIENT SUPPLIED COLOR SAMPLES:
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For CMYK Disc Printing: A client-supplied sample print can be accepted for CMYK
color reference, but an exact CMYK color match cannot be guaranteed. For color
warranty you must request Proof Option "B".
-
For Gang-Run CMYK Print: Client-supplied samples cannot be used for color
reference on gang-run CMYK printed materials. For color warranty you must
request Proof Option "B" for hard-copy proofs.
READY-BY-DATE:
IMPORTANT: We strongly recommend that you do not (A) schedule the release of your product, (B) book a product release event, or (C) schedule a trip or tour prior to receiving your product.
Every effort will be made to fill orders within the timeline quoted at the outset of the project, however, quoted ready-by-dates are to be considered estimates only and are not guaranteed. Though uncommon, delays can occur and the vendor assumes no responsibility for any damages growing out of or owing to any delays.
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